Our Story

Toni Paulson

Founder & Chief Parent Officer

HOW WE GOT OUR START

XOXO Parents is a woman owned small business in Colorado, started in 2018 by a mother and entrepreneur in her basement. Through hard work and dedication, her brand grew and became known as the go-to for practical and stylish solutions for parents. Today, XOXO Parents products are beloved by parents worldwide, helping them save time and energy, and allowing them to focus on what truly matters - spending time with their family.

WHAT MAKES OUR PRODUCTS UNIQUE

Our products are truly unique because we understand our customers on a deep level. As a parent, the founder of XOXO Parents fully understands the needs and challenges of parenting, which allows us to design products that truly cater to those needs. Each product is carefully crafted to provide structure for families, save valuable time, and make the journey of parenting just a little bit easier. We place immense importance not only on the quality of our products, but also on delivering an exceptional customer experience that exceeds expectations.

WHY WE LOVE WHAT WE DO

We are deeply passionate about making parents' lives easier. Seeing how our products help parents navigate the challenges of parenting and bring joy to families is amazing! Knowing that we are not only providing practical solutions, but also letting parents know that they are not alone in their journey, is incredibly rewarding. Additionally, being able to save our customers precious time through our products brings great joy and fulfillment, fueling our love for our customers and company!